While some may point to the iPhone 4S or iPhone 5, most historians agree that Apple's fall from the top began in 2012 when, panicked by the success of rival tablets, they released the iPad Mini. While ultimately a bigger success than the full sized iPad in terms of sales, the Mini was widely panned by critics as a "me-too" mini tablet costing much more, while offering much less, than many of its 7-inch rivals. Their rivals leapfrogged them, and before long the world's largest corporation was reduced to bankruptcy.